Mikel Arnao · Product Design Engineer
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p. 16Work 08 · Packaging & Brand · Product

Senda Norte × Vidrala

An 8 % vol. vermouth designed for a lighter, everyday aperitif.

My role
Bottle design and engineering, closure system and secondary packaging.
Year
2026
Client
Vidrala
Context
Company brief
Team
Mikel Arnao, Aimar Arauzo
Tools
SolidWorks, KeyShot, Adobe Illustrator
303 mmheight of the 75 cl hybrid Rhine bottle
Ø 68 mmgrip waist for hands with less strength
8 % vol.low-alcohol positioning
Senda Norte, bottle and brand.
Fig. 01Senda Norte, bottle and brand.
§ 01

Context and brief

Senda Norte is a craft vermouth at 8 % vol. that keeps the ritual of the aperitif without the heaviness of high-strength vermouth. It sits between classic vermouth and light Atlantic wines.

§ 02

Brand

The naming evokes origin and path. A reinterpreted classical serif, deep green, warm cream and soft red, and a close, calm tone of voice.

Brand system.
Fig. 02Brand system.
§ 03

Development

  • Hybrid Rhine bottle: 303 mm tall, Ø 80 mm base, Ø 68 mm grip, Ø 30 mm mouth, 75 cl
  • Stelvin Lux soft-touch cap, easy to open at home
  • Multilayer liner: EVOH barrier, oxygen scavenger, antimicrobial layer and food-grade PET contact layer
  • Kraft E-flute box, 93 × 93 × 316 mm, tuck top and auto-lock base, no lamination; 6-unit shipping cases
Bottle: hybrid Rhine silhouette.
Fig. 03Bottle: hybrid Rhine silhouette.
Closure and multilayer liner.
Fig. 04Closure and multilayer liner.
§ 04

Result

Label design.
Fig. 05Label design.
Secondary packaging.
Fig. 06Secondary packaging.
In use.
Fig. 07In use.
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